With regulations around self-isolating loosening in China, Chen and her team were able to strategize a way to present her fall 2020 collection virtually on five different platforms: Labelhood’s Tmall store, her own Taobao store, Instagram, Weibo, and Douyin. “It was challenging to make this work in such a short time to meet the I Always By Another Book When I Still Have Ten To Read shirt Apart from…,I will love this Digital Shanghai Fashion Week deadline, but as I love working with new technologies, my team and I were up for the challenge,” she says. The final product of Chen and her team’s work is a six-minute video that shows her Akira-inspired collection in a variety of digital environments. “Casting was extremely difficult as models were either not in Shanghai or locked in. We eventually found four models—three girls and one guy—who were able to work with us. Even then we had to work around location limitations within the city, entry authorizations, health department checkpoints…. Everyone had to wear masks and had to prove to be in good health condition,” she explains. “We had planned to work with a stylist but could not with the above limitations, so I had to style the collection myself. The models were able to go into the studio, but I was personably still in quarantine so I directed via video calls. It was challenging and time consuming.”